As the Paris2024Olympics approach, luxury brands in Paris are gearing up for an influx of global visitors. Our Luxurynsight Brandwatch data indicates a 20% increase in luxury retail activity in France anticipated for early 2024.

Key Insights:

• Increased pop-up activity and flagship store openings in Paris

• Significant Olympic influence on marketing, product launches, and communications

• Continued sponsorship deals with national sports teams

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