
Heuritech Featured in Vogue Business on FW26 Women’s Wear Trends
www.vogue.comWe’re proud to see Heuritech, featured in Vogue Business’ in-depth analysis of the Fall/Winter 2026 womenswear season. Drawing on AI-powered image data and social media analysis, Heuritech experts provided key forecasts shaping the upcoming month of shows across New York, London, Milan, and Paris.
From opulent romance inspired by historical references and rich red-purple hues, to the continued rise of lace (+42% visibility for fine lace and +107% for lace detail tops), Heuritech’s data confirms a strong appetite for texture, embellishment, and emotional dressing. The report also highlights the evolution of power silhouettes into softer, sculpted volumes, alongside the emergence of “sportsmart” — a fusion of technical performancewear and romantic, feminine shapes. Visibility of deep plunge tops (+47%), ringer tees (+38%), and blouson windbreakers (+10%) is set to surge, reflecting this hybrid aesthetic.
Color continues to play a strategic role, with brown maintaining dominance in warmer shades such as chestnut (+17%) and oak brown (+12%), while cardboard khaki and bold pairings like purple-red and green-yellow signal a growing openness to experimentation.
By combining millions of daily social media images with advanced machine learning models, Heuritech translates cultural shifts into measurable signals, offering brands forward-looking, data-backed clarity on where womenswear is heading for FW26.
A sincere thank you to Lucy Maguire from Vogue Business for spotlighting Heuritech’s expertise in decoding the next chapter of fashion evolution.
