On September 7th, Tony Pinville , Heuritech's Co-founder, took the stage at WSN Academy to share how brands can avoid two costly mistakes at once. His talk, "Neither missed opportunity nor overstock, adjusting your collection with market trend data," walked an audience of brands, retailers, buyers,and creative directors through a practical way to align collections with real market signals rather than guesswork. The session ran for 30 minutes with a live Q&A, giving attendees room to dig into how trend data can sharpen buying and production calls before they're locked in. Better data upstream means fewer surprises downstream, which is exactly the balance every brand is trying to strike between demand and inventory. Thank you very much to the Welcome on Board Team for the invitation!