Thank you to Fashion Network for highlighting Luxurynsight’s Retail Activations Dynamics report Fall-Winter 2025 and showcasing the latest trends in luxury retail activations.

Our Retail Activations Dynamics report  highlights how luxury brands are increasingly opening immersive and unique retail spaces worldwide to create memorable customer experiences. The Asia-Pacific region leads with 60% of activations, followed by significant growth in North America (+95%) and the Middle East/Africa (+76%). 

Brands like Louis Vuitton, Prada, Burberry, Gucci, and Dior dominate the landscape, with pop-ups thriving especially in China, Japan, and the US, led by players like Hermès, Vuitton, and Coach. Noteworthy initiatives include multisensory experiences and thematic pop-ups, such as Diptyque's jazz club in Malaysia and Coach’s interactive café in Melbourne.

Additionally, the report highlights the growing trend of seasonal retail spaces in winter sports destinations, with Asia seeing a rise in ski-related activations, including The North Face’s giant installation in Harbin. In Europe, traditional ski resorts show mixed performance, while brands emphasize hospitality and wellness as core components of their retail concepts. These temporary spaces are evolving into social hubs designed to deepen customer engagement beyond conventional product sales. 

For more insights, read the full article on the Fashion Network website (the article available in French language only).