We are thrilled to present the Retail Activations Dynamics Fall/Winter 2025–2026 Report.

Uncover insights exploring a shift toward more selective and high-impact retail strategies, powered by LY Retail.

Key Findings:

• Total activations reached 411, down -11% as brands shifted from expansion to optimization.

• Asia dominated with 61% of activations, led by Japan (+49%) and China holding #1 position.

• Store openings fell -19% YoY as brands prioritized fewer, higher-productivity locations.

• Pop-ups and experiential formats outperformed, with experiential activations up +11% YoY.

• Tokyo ranked #1 globally, followed by Beijing, Seoul, and Shanghai.

Unlock the data, insights, and trends shaping the global luxury landscape in Fall/Winter 2025–2026. Download Report now.