With Watch & Wonders fast approaching, excitement is building across the industry about the trends and perspectives that will shape the coming year. In that spirit, we’re delighted to introduce our first Luxury Watch Industry Report, offering a deep dive into how leading brands are adapting to a year of adjustment driven by economic headwinds, shifting cultural dynamics, and changing consumer expectations.

In 2025, Swiss watch exports declined by 1.7%, while the Chinese market dropped 35% compared to 2023. At the same time, gold prices climbed by 65%. Despite these challenges, brands continue to increase prices, restructure leadership teams, and redefine the very concept of the boutique experience.

Explore the key trends that shaped the watch industry in 2025.

Download your copy of the report.