Last week, we were proud to participate in VivaTech 2026 in Paris, one of Europe’s leading events for innovation and technology.

On June 19, at Hall 7.2, Booth B48, Heuritech co-founder Tony Pinville joined industry experts for a discussion on how artificial intelligence is reshaping fashion decision-making. The session explored the growing role of AI across the fashion value chain—from trend forecasting and product development to merchandising, marketing, and retail strategy.

The conversation highlighted how leading brands are leveraging data-driven insights to anticipate consumer demand, accelerate decision-making, and build more agile, competitive businesses in an increasingly dynamic market.

A big thank you to everyone who attended the session and connected with our team. We look forward to continuing the conversation and exploring new ways technology can unlock value across the fashion industry.